The fact is that if you look at the celebrity tapes that have come out, if you look at Kim Kardashian, Paris Hilton, it’s done nothing but help their careers.” “They follow them on Twitter and on Facebook, so it’s just a natural progression that they’d be interested in seeing them in an adult movie where they’re much different than we’re used to. “With the Internet, people feel more comfortable with celebrities than ever before,” Hirsch says. Since then, Vivid has purchased Paris Hilton’s famous “1 Night in Paris,” and tapes featuring former “Girl Next Door” Kendra Wilkinson, actor Laurence Fishburne’s daughter Montana Fishburne, former WWE wrestler Chyna, country singer Mindy McCready, “American Idol” finalist Jessica Sierra and reality show star Tila Tequila. “Although at some point,” Hirsch says, “I expect the Kim tape to surpass that.” Vivid bought the Internet rights and that video remains Vivid’s best-performing celebrity tape ever, according to Hirsch. More than 10 years ago Pamela Anderson and Tommy Lee caused a stir when a sex tape from their honeymoon was leaked to the public. In addition to the skin-flicks that Vivid has produced over the last two decades, the company now has a very successful parody division that puts an X-rated spin on mainstream Hollywood blockbusters like “Batman,” “Iron Man,” “Spider-Man,” and “Star Wars.” In addition to its own productions, Vivid is also known for buying celebrity sex tapes. Currently, Vivid has only two contract girls, Allie Haze and Capri Anderson, the latter of whom is best known for being the woman who was with Charlie Sheen at New York’s Plaza Hotel last October in one of the well publicized events that ultimately cost him his job on the TV show “Two and a Half Men.” Jenna Jameson, now retired, is still widely regarded as the most famous and successful Vivid Girl. “The theory being,” Hirsch says, “that if we were going to spend the money on promoting them, we didn’t want the girls to make movies for other companies.” Vivid also decided to follow the old Hollywood studio model of signing their female actresses, also known as Vivid Girls, to exclusive contracts. Today, a top in-house Vivid production takes about six months from start to finish and can cost several hundred thousand dollars. That turned the tide away from people thinking all of the girls are drug addicts and prostitutes and this is sort of the last stop.” News and World Report, where they were talking about the business of adult (films) and how much money there was in it. “We were able to get articles written in Time, Newsweek, U.S. “These things that were so obvious in the mainstream world, we brought to adult,” Hirsch says. In the ’80s, a billboard on Sunset Boulevard in Los Angeles promoted Vivid’s stars and the company hired a publicist and created media kits, all of which had never been done in that industry before. Skow, but for high production value, quality writing (yes, pornos have scripts!) and marketing. Vivid further distinguished itself from other companies by putting six-figure budgets behind its movies, not only to get talent and prominent adult film directors like Axel Braun and B. We began to really court the media, go out there and talk about our movies and talk about our girls.” Over time, it really started to change and I think we had a lot to do with that. The people in the business didn’t really talk about it they were sort of underground. “When we started this business about 26 years ago, it was completely different than it is today,” says Vivid founder and co-chairman Steven Hirsch. Vivid is one of the most well-known companies in the porn industry – its superhero parody flick “Batman XXX” was the best-selling adult movie of 2010, according to adult video news (AVN). on the website of the adult video company Vivid Entertainment. In August, while 450 of Hollywood’s A-list guests gathered at a lavish estate in California to celebrate Kim Kardashian’s fairytale wedding, about 2 million people honored the special occasion in their own way: by watching “Kim Kardashian, Superstar,” the hardcore sex tape she made with musician Ray J.
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